Air Jordan Collection

For the launch of the Air Jordan 31, we at Enjoy the Weather pitched Jordan on a definitive guide for sneakerheads and history buffs. We photographed the original Air Jordans from Nike’s DNA archive in Beaverton, Oregon, from the first pair through the AJXXXI. The shoot covered 31 hero images and more than 800 retros. Each shoe was meticulously lit to showcase its unique materials, design details, and history. Look closely and you’ll see signs of real wear—and even Michael Jordan’s signature—etched into the legacy. One of the largest insurance policies had to go into this production to cover these rare and delicate relics of history.
Category
Web design, Photography, Industrial design, Digital production, Fabrication, Set design, Lighting







Deliverables
Responsive website, interactive menu, SEO-optimized content
Credits
Agency — Enjoy the weather Partners — Nike DNA — Julia Parris — Luke Yablonsky — Richard "The Jordan Historian" Palmer
